- Supercell partners with Spin Master for global toy licensing deal.
- Clash of Clans, Clash Royale, and Brawl Stars toys are officially available.
super cell has officially stepped into the world of physical merchandise. The company has announced a major global partnership with Play Master to create new toys and collectibles based on three of its biggest titles: Clan Clash, Clash RoyaleAnd Brawl Star.
Supercell’s global toy line is expected to launch in summer 2027
Yes, this is the first time all three franchises have been combined into one global toy line. Honestly, this feels like something that was bound to happen sooner or later, considering the large number of fans the franchise has, as well as the characters coming to life as toys.
The partnership was announced by Spin Master, the company known for brands such as PAW Patrol, Bakugan, and Rubik’s Cube. Under this multi-year agreement, Spin Master will develop and distribute collectibles, action figures, plush toys, accessories and more inspired by Supercell games.
The teaser says it best: “Your favorite game will become your favorite toy,” which is a cool tagline in itself. Considering the Clash Universe alone, we have iconic troops and heroes that could serve perfectly as collectibles, and collecting toys of your favorite troops sounds pretty cool.
This is also not the first time Supercell characters have entered the toy market. Over the years, we’ve seen licensed merchandise and collectibles for Brawl Stars. In 2022, PMI launched the Brawl Stars toy line featuring action figures, plush toys, stamps and collectibles in various regions.
There are also some small licensed products in the shop. But this time, instead of simply licensing one franchise for merchandise, Supercell itself now appears to be much more directly involved in building a unified global toy line.
The actual toy line is expected to be so launching in Summer 2027so there’s still a long wait. At this time, no individual products have been revealed, but based on the announcement, figures, dolls, and accessories have been confirmed to be part of the collection.
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